CREATING A CUSTOMISED PACKAGE FOR SMALL BUSINESS AND PERSONAL BRANDING PHOTOGRAPHY

Whether you are a brand new business just starting out or are an established one looking to do a rebrand or refresh of your online platforms a customised photography package may be what you are seeking. I love collaborating with small business owners to develop and execute a plan to meet their needs as every venture is different and unique. With my focus on lifestyle photography and love of both macro (extreme close up) and landscape genres I am well positioned to provide a well rounded package of images to meet your branding and marketing needs.


When Tracey Davey contacted me to say she was setting up Eastern Ranges Lactation Services to support breastfeeding mothers in the Dandenongs I was so excited to work with her. She explained that the decision to move into private practice after more than three decades as a registered pediatric nurse was one she made during the lockdown of 2020 while regularly walking the track along the Puffing Billy line between Cockatoo and Gembrook. I too walked that track with my children during those long, isolated days and I knew we had to photograph her there.


We identified that for her website images were needed depicting her providing breastfeeding support and education as well as photos of breastfeeding mothers and infants. These shots were taken at an in-home location during the morning and we photographed Tracey's headshots in a second session at dusk the following week, along her beloved walking track. To round out her package, and provide her web designer with additional images to work with, I was able to include a range of landscape images I had taken along the Cockatoo-Gembrook walking track and had on file. The combination of these three categories of photographs provided sufficient material for the creation of Tracey's website and images for her to retain on file for use in future social media posts.


You can find Tracey's website here Eastern Ranges Lactation – In home breastfeeding support or follow her on Facebook Eastern Ranges Lactation | Facebook.

IBCLC breastfeeding consult with blonde mother and baby
Black and white headshot of blonde middle aged lady
Mother sitting on bed breastfeeding newborn baby
Sunset over the hills of Gembrook
Sunset over the green fields of Gembrook
IBCLC giving feeding demonstration to new mother
Close up of blonde newborn baby breastfeeding
Silhouetted tree against the sunset at Gembrook
Blonde lady in blue coat walking along gravel pathway
In home breastfeeding education of blonde mother by Melbourne IBCLC
Headshot of blonde lady in pale blue outfit at sunset
Silhouette of trees at sunset in Gembrook
Newborn baby being breastfed my mother with IBCLC looking on
Headshot of blonde lady against timber wall
Sunset at Gembrook
Small business headshot for personal branding
Sunset at Gembrook with trees silhouetted

If you are interested in small business or personal branding headshots or photographs please contact me to discuss your vision and needs.

Kate Cashin is a family photographer based in the Dandenong Ranges outside of Melbourne, Victoria, Australia.

She specialises in nature sessions and forest adventures with the motto "Play. Move. Explore.".